账户结构
按目标拆分广告系列、广告组和转化事件。
PERFORMANCE MARKETING
Google 与 Facebook 代运营Google & Facebook Operations
从账户结构、素材、落地页到转化追踪的完整广告运营链路。A complete advertising operating chain from account structure and creative to landing pages and conversion tracking.
服务内容
后续可补充账户诊断、关键词和受众、素材制作、落地页、数据分析、报告周期、收费方式和不承诺特定结果的说明。
素材与页面
持续测试标题、图片、视频和落地页。
数据优化
根据成本、质量与真实转化进行调整。
Service scope
Add account audits, keywords and audiences, creative, landing pages, analytics, reporting cycles, pricing, and clear statements that specific results are not guaranteed.
Account structure
Organize campaigns, ad groups, and conversions by objective.
Creative & pages
Continuously test copy, images, video, and landing pages.
Data optimization
Optimize based on cost, quality, and real conversions.